Product Review websites abound on the internet, but they're not even close to all being equal regarding honesty and integrity. Many product review sites be seemingly unbiased initially glance, but further inspection indicates their true intent: to only promote products favorably, so they can generate income via affiliate links https://allhewants.com.
Here really are a few ways to assess if a site and its owner(s) are just inside for the amount of money, or if they provide honest truly neutral, consumer-oriented product reviews:
1. Who Runs the Site? A genuine review site could have an About/Bio/or Info page that details who owns the website (and oftentimes why they started it.) Too many sites that claim to be 'product review' sites are actually run by affiliates posing as "honest" reviewers, when in reality their sole intent would be to only recommend every product they write about https://artofbeautyproducts.com.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. Exactly like scientific studies, there's a solid proclivity towards favorable bias of something if the reviewer didn't purchase it himself. The truth that a customer pays for the product(s) him or herself speaks volumes about their impartiality and ability to keep objective throughout the course of the review https://natureprovides.com.
3. Does the Website Review an Array of Products or Only One? A niche site that reviews a number of products is more likely to be neutral and a true review site than the usual site where just a single product is reviewed. Why would someone visit the trouble of building a site for only one product and then give it a negative review? Obviously the review is likely to be positive (although at times they could throw in a negative comment or two to give the looks to be impartial.)
Single-product-sites are well-liked by affiliate marketers since the search engines give strong weight to using keywords in the domain name (url title.) So if the product being reviewed is 'Acme List Building Secrets', then employing a domain of 'AcmeListBuildingSecretsReview' will usually give that site a greater position in the search engines https://www.turfonemfg.com.
4. Do the Reviewers Have Only Positive Things to Say in regards to the Products They Review? A truly neutral product review site could have both positive and negative reviews. If all of the reviews on a site are glowing, and every product is endorsed, then there's an excellent bet that the reviewer is serving his own interests instead of those of the consumer.
5. Does the Review Headline Utilize the Word 'Scam'? This can be a classic tactic used by many unscrupulous reviewers to work with keywords in the title as well as to give the looks of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - because it utilizes the keyword phrase in the title, as well as that phrase will mirror what individuals enter the search box when they have questions about a product.
